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Lou
In 1946 in the Orient-Express, the entrepreneur André Faller met Lucienne, nicknamed "Lu" (now "Lou" with the American accent). This last teacher of gymnastics, indulges in a secret love for sewing2. She draws and sews her intimate lingerie and invented from a round piece of iron her own whale bras that she created for her personal comfort. Andr...
In 1946 in the Orient-Express, the entrepreneur André Faller met Lucienne, nicknamed "Lu" (now "Lou" with the American accent). This last teacher of gymnastics, indulges in a secret love for sewing2. She draws and sews her intimate lingerie and invented from a round piece of iron her own whale bras that she created for her personal comfort. André Faller married and joined the project Lucienne, it wanted to share his expertise and make it accessible to other women and his meeting with André Faller allowed to give an industrial dimension to his project. The love of Lou and André for the mountains and especially skiing led them to set up their Lou lingerie business in Grenoble.Initially located in an abandoned glove, Lou then moved to Berriat course before settling in 1950 in a new factory of 30 000m² Street General Ferrié. The company quickly took on an industrial dimension and from the beginning of the adventure, André Faller took care of the management and devotes 10% of the turnover to the advertising not hesitating to appeal to Luis Mariano, who chanta Who's afraid of the big bad Lou? 3, or Annie Cordy4. During this same period Lucienne becomes head of the creative workshops. She creates innovative bras at the same time technical, rogues, conjugating colors and quality of the textile just as her first creations. In two years the brand is needed and becomes number one of the French corsetry.In the early 1970s, the company is at its peak. The latter listed on the stock market, is of interest to many foreign buyers but General de Gaulle opposes the flight of such a prestigious company. It is the Générale Alimentaire that bought the entire capital of the Lou brand in 1971.Three years later, in 1974, the Faller couple created the women's ready-to-wear brand Karting, which Brigitte Bardot became the muse in 1976, wearing the famous stretch jersey trousers in a television advertisement directed by Gérard Pirès. : we can admire the silhouette of Brigitte Bardot, filmed only back, down the Champs-Elysees and wearing elephant leg pants, before the final close-up where the actress turns to face the camera by simply pronouncing "Karting". The spot will be broadcast 25 times on Antenne 2, the advertising campaign having started on March 10, 1976. It will continue with the broadcast from April 30 of a second spot of the director in which Brigitte Bardot wearing this time a skirt Karting : for this second more rhythmic film, Brigitte Bardot thrills all the passers-by that she crosses while walking on a Parisian avenue, always filmed from the back except for a shot of her radiant face, finally turning towards the camera for the final shot and still pronouncing simply "Karting". On June 15, 2010, the brand reissues its elephant leg pants made famous by the actress in a limited series called "I love you".In 1978, after an eventful period, Jean Bellanger buys Lou and imagines the Miss Lou bra. The volume of production then increases from 20,000 to 500,000 pieces in a year. He repositioned the brand among the leaders. In the 1980s, Lou is present in sixty countries. In 1991, Jean Bellanger sold the brand to Catalan Vives Vidal, which then sold it to Vanity Fair Corporation in 1992. Vanity Fair Corporation maintained its head office in Seyssinet. Since Isère, he manages the six brands Lou, Bolero, Silhouette, Lee, Wrangler and Jantzen and employs 400 employees in the Rhône-Alpes region. 30% of Lou and Boléro's production is made in Fontaine.In 2004 Lucienne Faller died of an operation, her husband André joined him 4 years later, in July 2008 at the age of 96 years. Having no children, the couple Faller decided to bequeath part of their fortune to their former employees and collaborators who worked in their companies Lou and Karting5. The latter received a check worth between € 3,500 and € 7,000. Another part of this fortune was bequeathed to the Brigitte-Bardot Foundation4, the Faller couple having always had good relations with the actress who was the muse of their brand Karting in 1976.Now established in the Paris region, the Lou brand has become Lou Paris.
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Lou 

  • Belle Illusion - Ivoire
    Lou lingerie Belle Illusion Ivory
  • Désir Graphique - Noir
  • Oxygène Coton - Nude
    Lou lingerie new collection spring summer 2020 Oxygène Coton - Nude
  • Oxygène - Géométrie
    Lingerie Lou new collection 2020 Oxygène - Géométrie
  • Insoupçonnable - Nude
    Lingerie Lou 2020 - New Insoupconnable collection The invisible line INSOUPCONNABLE is the alliance of comfort and lightness. Association of two stitches: smooth and fancy herringbone spirit in the ready to wear style. This shorty invisible under clothing in timeless cosmetic nude color will be ideal under all your outfits.
  • Oxygène Coton - White
    The famous Lou Paris lingerie brand combines innovation, tradition and fashion for a feeling of maintenance and lightness in everyday life. This flagship line "Oxygène Coton" is reinterpreted in a soft and delicate material: cotton, for ever more comfort and for a modern lingerie with refined and incomparable style. Color: White. (Also available in Black and Floral.)
  • Oxygène - Floral
    This "Oxygen" collection from the famous Lou Paris lingerie brand combines innovation, tradition and fashion for a feeling of support and lightness in everyday life. Thanks to an ultra-fine technical tulle, this lingerie collection does not constrain the body but follows it, emphasizes it and smoothes it. In fact, it combines an innovative tulle Lycra Beauty® smoothing effect with a lace bobbin touch to the touch, for a modern lingerie with refined and incomparable style. Color: Floral. (Also exists in Black and White.)
  • Oxygène - Black
    This "Oxygen" collection from the famous Lou Paris lingerie brand combines innovation, tradition and fashion for a feeling of support and lightness in everyday life. Thanks to an ultra-fine technical tulle, this lingerie collection does not constrain the body but follows it, emphasizes it and smoothes it. Indeed, it combines an innovative Lycra Beauty® tulle smoothing effect with a handmade bobbin lace, for a modern lingerie with a refined and incomparable style. Color: Black. (Also exist in Floral and White).
Showing 1 - 30 of 30 items
  • 80,00 €

    Scarf underwired bra, "Oxygène" collection from Lou.- Perfect coverage of the chest, interlocking frames for a natural and round curve. - Plunge neckline sublimated by lace ribbon lace, modern and refined. - Excellent comfort and support, ideal for everyday wear.Composition: 82% polyamide, 18% elastane.Color: Black. (Also available in...

    80,00 €
  • 50,70 € 84,50 € -40%
    Discount

    Scarf underwired bra, "Oxygène" collection from Lou.- Perfect coverage of the chest, interlocking frames for a natural and round curve. - Plunge neckline sublimated by lace ribbon lace, modern and refined. - Excellent comfort and support, ideal for everyday wear.Composition: 82% polyamide, 18% elastane.Color: Multicolored Floral Print.

    50,70 € 84,50 € -40%
  • 63,75 €

    Underwired bra big comfort, "Oxygène Coton" collection by Lou.This armored scarf bra in its irresistible white color guarantees femininity, invisibility and modernity - Very good maintenance. - Its rising form is suitable for a large number of breasts - Fountain lace touched cotton positioned at the neckline and straps for...

    63,75 €
  • 52,50 € 75,00 € -30%
    Discount

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra tulle highlighted with a lace braid keeps perfect, it sublimates the forms while remaining invisible under clothing. This season it is revisited in a new graphic print in spring and bluish and blush colors. This underwired, comfortable and underwired scarf bra for a natural curve....

    52,50 € 75,00 € -30%
  • 66,50 € 95,00 € -30%
    Discount

    New LOU collection Avant-garde line, DESIR GRAPHIQUE expresses the Art of Sonia Delaunay revisited with its modern and surprising embroidery sublimated by its pink jewel. Padded plunge bra in a unique timeless deep black color that will enhance your chest. Bring a nice glabe in a natural way. Plunge padded bra. Shell cups with removable pads....

    66,50 € 95,00 € -30%
  • 31,50 € 45,00 € -30%
    Discount
  • 70,00 €

    Bra without underwire, "Oxygène" collection from Lou.- Respects the natural shape of the chest. - Neckline "V" sublimated by lace lace spindle, modern and refined. - Excellent comfort and support, ideal for everyday wear.Composition: 77% polyamide, 23% elastane.Color: Black. (Also available in Floral and White).

    70,00 €
  • 45,00 € 75,00 € -40%
    Discount

    Non wired bra, "Oxygène" collection from Lou.- Respects the natural shape of the chest. - Neckline "V" sublimated by lace lace spindle, modern and refined. - Excellent comfort and support, ideal for everyday wear.Composition: 77% polyamide, 23% elastane.Color: Floral. (Also available in Black and White).

    45,00 € 75,00 € -40%
  • 57,50 €

    Non wired bra,"Oxygène Coton" collection by Lou.This bra triangle without frames in its irresistible white color guarantees femininity, invisibility and modernity. - Underlined shape of the lace ribbon lace, modern and refined. - Lined cotton. - Node at the bonnet.Composition: 81% Cotton, 19% Elastane.Color: White. (Also...

    57,50 €
  • 59,50 € 85,00 € -30%
    Discount

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra tulle highlighted with a lace braid keeps perfect, it sublimates the forms while remaining invisible under clothing. This season it is revisited in a new graphic print in spring and bluish and blush colors. This underwired, comfortable and underwired scarf bra for a natural curve....

    59,50 € 85,00 € -30%
  • 65,00 €

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra cotton underlined with a lace braid maintains perfect, it sublimates the forms while remaining invisible under clothing. This season it is revisited in a new graphic print in spring and bluish and blush colors. Bra with triangle scarf underwire ideal for all breasts! Underwired...

    65,00 €
  • 63,00 € 90,00 € -30%
    Discount

    New LOU collection Avant-garde line, DESIR GRAPHIQUE expresses the Art of Sonia Delaunay revisited with its modern and surprising embroidery sublimated by its pink jewel. Non-wired bra with side opening to offer you a nice V-neckline in a unique deep black color. Sexy lingerie for exceptional moments! Non-wired bra. Side opening. Embroidered cups with...

    63,00 € 90,00 € -30%
  • 59,50 € 85,00 € -30%
    Discount
  • 35,00 €

    Thong, Lou's "Oxygen" collection.- Ultra-light tulle Lycra Beauty® certified smoothing effect, excellent comfort. - Ultra-light tulle back. - Ornamented thighs of the laces lace lace, modern and refined.Composition: 78% polyamide, 22% elastane.Color: Black. (Also available in Floral and White).

    35,00 €
  • 25,38 € 42,30 € -40%
    Discount

    Thong, Lou's "Oxygen" collection.- Ultra-light tulle Lycra Beauty® certified smoothing effect, excellent comfort. - Ultra-light tulle back. - Ornamented thighs of the laces lace lace, modern and refined.Composition: 78% polyamide, 22% elastane.Color: Floral. (Also available in Black and White).

    25,38 € 42,30 € -40%
  • 30,00 €

    Briefs, "Oxygène Coton" collection by Lou.These briefs in its irresistible white color guarantees femininity, invisibility and modernity. - Tapered cotton touch lace positioned at the waist for femininity. - Front lined with cotton. - Clean cut back for invisibility. - Knot in the middle in front.Composition: 79% Cotton, 21%...

    30,00 €
  • 31,50 € 45,00 € -30%
    Discount

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra tulle highlighted with a lace braid keeps perfect, it sublimates the forms while remaining invisible under clothing. This season it is revisited in a new graphic print in spring and bluish and blush colors. The invisible thong, to be used for all occasions. All in ultra-light...

    31,50 € 45,00 € -30%
  • 30,00 €

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra cotton underlined with a lace braid maintains perfect, it sublimates the forms while remaining invisible under clothing. This season this delicately powdered cotton base. The invisible brief, to use for all occasions. All in ultra-light tulle for excellent comfort. Clean-cut...

    30,00 €
  • 35,00 € 50,00 € -30%
    Discount

    New LOU collection Avant-garde line, DESIR GRAPHIQUE expresses the Art of Sonia Delaunay revisited with its modern and amazing embroidery sublimated by its pink jewel.Shorty to wear every day in the unique deep black color Invisible under clothing. Front embroidered pattern placed. Back in tulle folded in half for invisible under clothing. Back with...

    35,00 € 50,00 € -30%
  • 42,00 €

    Shorty, "Oxygen" collection  from Lou.- Ultra-light tulle Lycra Beauty® certified smoothing effect, excellent comfort. - Clean-cut back, innovation with differentiated elasticity: does not mark, does not roll, and adheres to the body with finesse and lightness. - Belt ornamented with lace lace spindle, modern and refined.Composition: 76%...

    42,00 €
  • 32,28 € 53,80 € -40%
    Discount

    Shorty, "Oxygen" collection  from Lou.- Ultra-light tulle Lycra Beauty® certified smoothing effect, excellent comfort. - Clean-cut back, innovation with differentiated elasticity: does not mark, does not roll, and adheres to the body with finesse and lightness. - Belt ornamented with lace lace spindle, modern and refined.Composition:...

    32,28 € 53,80 € -40%
  • 30,00 €

    Shorty-boxer,"Oxygène Coton" collection by Lou.This shorty in its irresistible white color guarantees femininity, invisibility and modernity. - Tapered cotton touch lace positioned at the waist for femininity. - Front and back clean cut for invisibility. - Knot in the middle in front.Composition: 79% Cotton, 21% Elastane.Color:...

    30,00 €
  • 35,00 € 50,00 € -30%
    Discount

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra tulle highlighted with a lace braid keeps perfect, it sublimates the forms while remaining invisible under clothing. This season it is revisited in a new graphic print in spring and bluish and blush colors. The invisible brief, ideal for all occasions. All in ultra-light tulle...

    35,00 € 50,00 € -30%
  • 30,00 €

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra cotton underlined with a lace braid maintains perfect, it sublimates the forms while remaining invisible under clothing. This season this delicately powdered cotton base. The invisible Shorty, to be used for all occasions. All in ultra-light tulle for excellent comfort....

    30,00 €
  • 31,50 € 45,00 € -30%
    Discount

    New LOU collection Avant-garde line, DESIR GRAPHIQUE expresses the Art of Sonia Delaunay revisited with its modern and astonishing embroidery sublimated by its pink jewel. Invisible thong under the clothes in the unique deep black color A sexy lingerie for exceptional moments! Front embroidered pattern placed. Back in tulle folded in half for invisible...

    31,50 € 45,00 € -30%
  • 40,00 €

    Briefs, "Oxygen" collection from Lou.- Ultra-light tulle Lycra Beauty® certified smoothing effect, excellent comfort. - Clean-cut back, innovation with differentiated elasticity: does not mark, does not roll, and adheres to the body with finesse and lightness. - Belt ornamented with lace lace spindle, modern and refined.Composition: 77%...

    40,00 €
  • 30,18 € 50,30 € -40%
    Discount

    Briefs, "Oxygen" collection from Lou.- Ultra-light tulle Lycra Beauty® certified smoothing effect, excellent comfort. - Clean-cut back, innovation with differentiated elasticity: does not mark, does not roll, and adheres to the body with finesse and lightness. - Belt ornamented with lace lace spindle, modern and refined.Composition: 77%...

    30,18 € 50,30 € -40%
  • 38,50 € 55,00 € -30%
    Discount

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra tulle highlighted with a lace braid keeps perfect, it sublimates the forms while remaining invisible under clothing. This season it is revisited in a new graphic print in spring and bluish and blush colors. The invisible shorty, to be used for all occasions. All in ultra-light...

    38,50 € 55,00 € -30%
Showing 1 - 30 of 30 items