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    HOM
    Une marque de sous-vêtement est un éditeur. Les tissus, les impressions, les matières, les coupes, les produits se renouvellent à chaque saison. Le savoir-faire, les collections et le réseau sont au service de ces éditions. HOM édite des catalogues, des packaging, des meubles, des communiqués de presse, des publicités, des affiches, des magazine...
    Une marque de sous-vêtement est un éditeur. Les tissus, les impressions, les matières, les coupes, les produits se renouvellent à chaque saison. Le savoir-faire, les collections et le réseau sont au service de ces éditions. HOM édite des catalogues, des packaging, des meubles, des communiqués de presse, des publicités, des affiches, des magazines, des newsletters, des impressions digitales. Mais avant d’éditer il faut avant tout créer de nouvelles histoires avec les stylistes, les photographes, les graphistes et les artistes. C’est ce que Charles Belpaume, fondateur de la marque, avait déjà compris en 1968 lorsqu’il était designer et donc déjà éditeur. L’édition implique d’être en veille permanente sur les tendances et les besoins, c’est le rôle d’une marque leader, pour ses partenaires et ses clients. Avec ce book commercial, vous aurez non-seulement une vision complète de la collection Printemps-Ete 2017, mais aussi et surtout un outil pour comprendre et intégrer les tendances de l’HOM. HOM means MHISTOIRE ET SAVOIR-FAIRE Un monde en constante évolution, et ce dans tous les domaines, comme en 1968, année où les hommes se sont vus offrir une ligne de sous-vêtements, pensée rien que pour eux. La marque HOM, originaire de Marseille naissait. Un savoir-faire français, jamais démenti que ce soit dans les innovations ou les révolutions, avec la naissance du fameux HO1 en 1997.UNIVERS DE MARQUE «Pourquoi les hommes ne porteraient-ils pas des sous-vêtements élégants?» C’est la question à laquelle a souhaité répondre Charles Belpaume, fondateur de HOM en 1968. C’est encore aujourd’hui ce qui anime les équipes de HOM, répondre aux besoins des hommes modernes pour lesquels les sous-vêtements deviennent fashion. Ils se tournent de plus en plus vers des produits de qualité qui prennent place dans un environnement de marque qui leur ressemble et qui doit être inspirant.CATEGORIES Pas de grande marque sans un basic qui fasse référence et une segmentation de produits lisible par le consommateur. Le basic chez HOM est entre autres le HO1, désigné lors de sa création comme le boxer le plus confortable du monde. Ses évolutions lui assurent encore cette garantie. Autour du HO1 et sa catégorie BASICS, des lignes de sousvêtements indispensables pour constituer la base d’une garde-robe élégante. La catégorie FASHION associe les tendances aux meilleures matières, et les lignes PERFORMANCE rappellent aux hommes qu’une nouvelle performance est toujours associée aux meilleurs matériaux du moment. Les catégories TEMPTATION, HOMEWEAR, CHAUSSETTES et BAIN complètent l’offre-produits d’une marque qui prend soin de tous les hommes.PACKAGING/ MERCHANDISING Valoriser le produit et le savoir-faire tout en restituant l’univers de la marque, c’est ce que propose HOM avec son nouveau packaging. Sans cesse de nouvelles images, à la vitesse des réseaux sociaux. Pour construire sa propre histoire, il suffit de retourner les boites qui deviennent alors un vecteur de création d’évè- nements, dans un rayon, dans un corner, dans une vitrine, dans un shop, dans un conceptstore et devenant ainsi matière pour la PLV. À vous de jouer! En travaillant avec la maison Ratti, HOM assume et confirme sa volonté créative à travers son choix d’imprimés. Le sous-vêtement HOM a toujours été marqué par le caractère singulier de ses imprimés. Quant à la Maison Ratti, elle est reconnue dans le monde pour ses impressions créatives et innovantes. L’alliance de ces deux grandes maisons donne ainsi naissance à un point de vue mode assumé dans chacune des collections.UNDERWEAR FASHION La gamme Havana emprunte à l’intrépide capitale cubaine ses couleurs chaudes et nous mène tout droit vers les caraïbes ou presque. Ses motifs vivants et teintés ne laissent personne indifférent et permettent une évasion express vers des contrées paradisiaques. De quoi apporter un brin d’exotisme à nos quotidiens et entamer chaque jour dans la joie et la bonne humeur.TEMPTATION Les hommes aiment plaire et le mot sexy n’a pas de frontières. Six lignes Temptation (Orion, Longevity, Pulsar, Madarin, Alpha, Happiness) pour séduire avec goût et confort. Que ce soit par un jeu de transparence, par un effet seconde peau ou avec un tissage doré, la tentation sera quoi qu’il arrive subtile et chic.UNDERWEAR PERFORMANCE Aussi performante qu’esthétique, la gamme sport HOM épouse le corps de l’homme à la perfection et l’aide à se surpasser tout en bénéficiant d’un confort optimal. Quel que soit le terrain ou le sport pratiqué, il s’agit avant tout de liberté. Toutes les conditions sont ainsi réunies pour dépasser ses propres limites .
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    HOM 

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    Showing 1 - 36 of 91 items
    • 55,00 €

      Short sleeves polo shirt, "Louis" line by Hom.This polo closes with three front buttons logotype HOM France. The inner part of the buttonhole at the collar is adorned with the French tricolor: a subtle detail visible if the collar is unbuttoned. A knitted collar finish along the collar adds a chic and elegant detail to the look of this polo...

      55,00 €
    • 55,00 €

      Short sleeves polo shirt, "Louis" line by Hom.This polo closes with three front buttons logotype HOM France. The inner part of the buttonhole at the collar is adorned with the French tricolor: a subtle detail visible if the collar is unbuttoned. A knitted collar finish along the collar adds a chic and elegant detail to the...

      55,00 €
    • 55,00 €

      Short sleeves polo shirt, "Louis" line by Hom.This polo closes with three front buttons logotype HOM France. The inner part of the buttonhole at the collar is adorned with the French tricolor: a subtle detail visible if the collar is unbuttoned. A knitted collar finish along the collar adds a chic and elegant detail to the...

      55,00 €
    • 55,00 €

      Short sleeves polo shirt, "Antoine" line by Hom.This polo shirt with navy blue and white stripes and red details, in a marine atmosphere includes front buttons closed HOM France. The interior of the buttonhole of the collar is adorned with the French tricolor flag: a subtle detail visible if the collar is unbuttoned. A knitted herringbone finish...

      55,00 €
    • 59,00 €

      Shorts swimsuit, "Equinox" line by Hom.This line is inspired by the sea through a tone-on-tone jacquard stripe and a wave-shaped white stripes effect. Elegant and luxurious with its wavy line structure, these swim shorts, made of high quality stretch polyamide, guarantee optimal comfort and durability. The integrated drawstring belt prevents...

      59,00 €
    • 54,00 €

      Briefs swimsuit, "Equinox" line by Hom.This line is inspired by the sea through a tone-on-tone jacquard stripe and a wave-shaped white stripe effect. These swim briefs benefit from a mini shape that frees the leg, which is particularly appreciated for freedom of movement. The thin elasticated waistband of this swimsuit is folded down, covered...

      54,00 €
    • 59,00 €

      Shorts swimsuit, "Allure" line by Hom.These bathing shorts are unique in their jacquard material with waves of tone on tone embossed to the touch. These swim trunks are lined at the front with an inner shell shell in 100% polyamide foam fabric. This soft front shell is sewn with elastics in the seams for support. It benefits from a bandeau form...

      59,00 €
    • 54,00 €

      Shorts swimsuit, "Sunlight" line by Hom.This swim trunk is lined at the front with an inner shell shell in opaque polyamide jersey and ultra soft. This soft front shell is sewn in sheath for the greatest comfort, with elastics in the seams for the maintenance. The thin elasticated waistband is brought back, covered with the fabric of the...

      54,00 €
    • 54,00 €

      Shorts swimsuit, "Sunlight" line by Hom.This swim trunk is lined at the front with an inner shell shell in opaque polyamide jersey and ultra soft. This soft front shell is sewn in sheath for the greatest comfort, with elastics in the seams for the maintenance. The thin elasticated waistband is brought back, covered with the fabric of the...

      54,00 €
    • 54,00 €

      Shorts swimsuit, "Sunlight" line by Hom.This swim trunk is lined at the front with an inner shell shell in opaque polyamide jersey and ultra soft. This soft front shell is sewn in sheath for the greatest comfort, with elastics in the seams for the maintenance. The thin elasticated waistband is brought back, covered with the fabric of the...

      54,00 €
    • 54,00 €

      Shorts swimsuit, "Sunlight" line by Hom.This swim trunk is lined at the front with an inner shell shell in opaque polyamide jersey and ultra soft. This soft front shell is sewn in sheath for the greatest comfort, with elastics in the seams for the maintenance. The thin elasticated waistband is brought back, covered with the fabric of the...

      54,00 €
    • 54,00 €

      Shorts swimsuit, "Sunlight" line by Hom.This swim trunk is lined at the front with an inner shell shell in opaque polyamide jersey and ultra soft. This soft front shell is sewn in sheath for the greatest comfort, with elastics in the seams for the maintenance. The thin elasticated waistband is brought back, covered with the fabric of the shirt....

      54,00 €
    • 45,00 €

      Mini briefs swimsuit, "Sunlight" line by Hom.This mini brief is plain and colorful. It benefits from a mini shape that frees the leg, which is particularly appreciated for the freedom of movement it offers. The thin elasticated belt is folded down, covered with the fabric of the shirt, contrasted inside in a color other than the body. It closes...

      45,00 €
    • 45,00 €

      Mini briefs swimsuit, "Sunlight" line by Hom.This mini brief is plain and colorful. It benefits from a mini shape that frees the leg, which is particularly appreciated for the freedom of movement it offers. The thin elasticated belt is folded down, covered with the fabric of the shirt, contrasted inside in a color other than the body....

      45,00 €
    • 45,00 €

      Mini briefs swimsuit, "Sunlight" line by Hom.This mini brief is plain and colorful. It benefits from a mini shape that frees the leg, which is particularly appreciated for the freedom of movement it offers. The thin elasticated belt is folded down, covered with the fabric of the shirt, contrasted inside in a color other than the body....

      45,00 €
    • 45,00 €

      Mini briefs swimsuit, "Sunlight" line by Hom.This mini brief is plain and colorful. It benefits from a mini shape that frees the leg, which is particularly appreciated for the freedom of movement it offers. The thin elasticated belt is folded down, covered with the fabric of the shirt, contrasted inside in a color other than the body....

      45,00 €
    • 35,00 €

      Micro briefs swimsuit, "Sunlight" line by Hom.This micro swim brief is plain and colorful. It benefits from a micro shape, slightly shorter on the hips than for the mini swim brief, which frees up the leg more. The thin elasticated belt is folded down, covered with the fabric of the shirt, contrasted inside in a color other than the...

      35,00 €
    • 35,00 €

      Micro briefs swimsuit, "Sunlight" line by Hom.This micro swim brief is plain and colorful. It benefits from a micro shape, slightly shorter on the hips than for the mini swim brief, which frees up the leg more. The thin elasticated belt is folded down, covered with the fabric of the shirt, contrasted inside in a color other than the...

      35,00 €
    • 35,00 €

      Micro briefs swimsuit, "Sunlight" line by Hom.This micro swim brief is plain and colorful. It benefits from a micro shape, slightly shorter on the hips than for the mini swim brief, which frees up the leg more. The thin elasticated belt is folded down, covered with the fabric of the shirt, contrasted inside in a color other than the...

      35,00 €
    • 35,00 €

      Micro briefs swimsuit, "Sunlight" line by Hom.This micro swim brief is plain and colorful. It benefits from a micro shape, slightly shorter on the hips than for the mini swim brief, which frees up the leg more. The thin elasticated belt is folded down, covered with the fabric of the shirt, contrasted inside in a color other than the...

      35,00 €
    • 35,00 €

      Micro briefs swimsuit, "Sunlight" line by Hom.This micro swim brief is plain and colorful. It benefits from a micro shape, slightly shorter on the hips than for the mini swim brief, which frees up the leg more. The thin elasticated belt is folded down, covered with the fabric of the shirt, contrasted inside in a color other than the body. It...

      35,00 €
    • 48,00 €

      Micro briefs swimsuit, "Papagayo" line by Hom.This micro swim brief with trendy print and tropical inspirations of multicolored parrots on a blue background is fully lined with a 100% polyamide elastane soft foam fabric. It benefits from a micro shape, slightly shorter on the hips than for the mini swim brief, which frees up the leg more. The...

      48,00 €
    • 54,00 €

      Mini briefs swimsuit, "Papagayo" line by Hom.Trendy prints and tropical inspirations of multicolored parrots on a blue background, these bathing briefs benefit from a mini shape that frees the leg. The thin elasticated waistband is covered with a contrast plain polyamide elastane fabric. It closes with a flat drawstring on the front inside. A...

      54,00 €
    • 59,00 €

      Shorty swimsuit, "Papagayo" line by Hom.Trendy print and tropical inspirations of multicolored parrots on a blue background, this bathing shorty benefits from a bandeau shape covering from under the navel to below the buttocks. A lower leg elastic secures the shorty on the thigh. The thin elasticated waistband is covered with a contrast plain...

      59,00 €
    • 48,00 €

      Micro briefs swimsuit, "Maitai" line by Hom.This micro slip is printed with colorful exotic flowers and foliage on a navy blue background. It is lined at the front with an opaque foam fabric in 100% polyamide and benefits from a micro shape, slightly shorter on the hips than for the mini swim brief, which frees the leg more. The thin elasticated...

      48,00 €
    • 59,00 €

      Shorty swimsuit,  "Maitai" line by Hom.This bathing shorty is printed with colorful exotic flowers and foliage on a navy blue background. It is lined at the front with an inner shell shell made of 100% polyamide foam fabric. This soft front shell is sewn in sheath for your comfort, with elastics in the seams for support. It benefits from a...

      59,00 €
    • 54,00 €

      Mini briefs swimsuit, "Moussaillon" line by Hom.Chic and elegant, this line reinterprets the marinière through navy blue and white or red and white stripes connected to the seams. These swim briefs benefit from a mini shape that frees the leg. The thin elasticated waistband is covered with contrasting striped polyamide fabric in the colors...

      54,00 €
    • 54,00 €

      Mini briefs swimsuit, "Moussaillon" line by Hom.Chic and elegant, this line reinterprets the marinière through navy blue and white or red and white stripes connected to the seams. These swim briefs benefit from a mini shape that frees the leg. The thin elasticated waistband is covered with contrasting striped polyamide fabric...

      54,00 €
    • 59,00 €

      Shorty swimsuit, "Moussaillon" line by Hom.Chic and elegant, this line reinterprets the marinière through a navy blue and white or red and white stripe connected to the seams. The front shell of this swim shorty is lined in polyamide foam fabric and benefits from a bandeau-like coverage from under the navel to below the buttocks. The shorty shape...

      59,00 €
    • 59,00 €

      Shorty swimsuit, "Moussaillon" line by Hom.Chic and elegant, this line reinterprets the marinière through a navy blue and white or red and white stripe connected to the seams. The front shell of this swim shorty is lined in polyamide foam fabric and benefits from a bandeau-like coverage from under the navel to below the buttocks....

      59,00 €
    • 54,00 €

      Briefs swimsuit,  "Barbado" line by Hom.These swim briefs are sophisticated thanks to their stripes mounted in cut stitched which reinterpret the marinière in a modern way. The front is fully lined in polyamide foam fabric. Halfway between the mini slip and shorty shape for men, wider on the hip than the underpants and more indented on the leg...

      54,00 €
    • 88,00 €

      Shorts swimsuit, "Maitai" line by Hom.These swim shorts are colorful with trendy print and floral pink, green and orange on a blue background that is inspired by ready-to-wear trends. It is lined with an inner brief made of 100% polyester mesh and has a slightly slit cut on the leg, two side pockets, a lined interior pant for the best of the...

      88,00 €
    • 88,00 €

      Shorts swimsuit, "Voiles" line by Hom.These swim shorts are printed with white sailboats on a light blue background. It has a slightly slit cut on the leg, two side pockets, a lined interior pant for the best of the postures, allowing a great freedom of movement. Ideal for the beach and men who like to feel comfortable.Polyamide is a material...

      88,00 €
    • 88,00 €

      Shorts swimsuit, "Papagayo" line by Hom.These swim shorts with trendy prints and tropical inspirations of multicolored parrots on a blue background, in shades of blue is lined with an inner brief 100% polyester mesh. It has a slightly slit cut on the leg, two side pockets, a lined interior pant for the best of the postures, allowing a great...

      88,00 €
    • 88,00 €

      Shorts swimsuit, "Papagayo" line by Hom.These swim shorts with trendy prints and tropical inspirations of multicolored parrots on a blue background, in shades of blue is lined with an inner brief 100% polyester mesh. It has a slightly slit cut on the leg, two side pockets, a lined interior pant for the best of the postures, allowing a great...

      88,00 €
    • 48,00 €

      Micro briefs swimsuit, "Topaz" line by Hom.This swimwear in polyamide elastane printed with a white and blue geometric pattern is lined with an opaque foam fabric in 100% polyamide. It benefits from a micro shape, slightly shorter on the hips than for the mini swim brief, which frees up the leg more. The thin elasticated belt is...

      48,00 €
    Showing 1 - 36 of 91 items